If you think that a business card is only supposed to carry
your business contact information, then you are wrong. Apart from providing all
the necessary information about your business, your plastic business card is
also the perfect tool to make an excellent first impression on your potential
clients.
Having a well-designed business card is bound to evoke
respect for you and your business alike. On the other hand, if you have tacky
and poorly designed business cards, people would not think twice before
dismissing your business and opting for your competitors. So, in order to have
a great business card design, there are a few things that you must take into
consideration that are mostly overlooked by many. Most importantly, if you are
not a designer yourself, you should avoid designing your business cards and
look for a plastic business card
manufacturer that has enough experience in the field.
The following are some of the important things to keep in
mind when designing your business card.
·
Fonts:
You must make sure that your business card is easily readable. So, you
should avoid using unfamiliar, over the top, or hard-to-read fonts on your
cards. Moreover, you should also make sure that the letters used are
sufficiently large and are easy to read for everyone.
·
Colours:
The kind of colours and how you use them tend to have a significant impact on
the overall appearance of your business cards. A word of advice that you should
follow is to use complementary colours as they work best. Let your designer or
plastic business card manufacturer your preferences and requirements, and ask
them to show you some appropriate options. Furthermore, you also have the
option to use an art website to get complimentary shades of your preferred
colour.
·
Avoid
clutter:
Simplicity should be at the top of your list when you are designing your
business card. You should only include the basic information that is really
necessary. Make sure that you don’t put any unnecessary and lengthy details
such as the kinds of services or names of products you deal with. Make your
business cards less cluttered by just mentioning your name, contact,
designation, details, and branding.
·
Finish:
Last but not the least, the finish of the business cards you hand out to
your clients or potential clients is very crucial as well. If you are going for
the shiny printed plastic business cards, you should know that these feel tacky
unless their design really suits and complements them. Most of the business
cards have a matte finish with flat lettering, as it is one of the safest
options.
By keeping the above-mentioned things in mind, you are
likely to get an impressive set of plastic business cards designed. However,
you should make sure that you take your time and find a reliable and
experienced plastic business card manufacturer or designer in order to get
high-quality business cards for your company.
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